Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that empowers enterprises to optimize their marketing efforts. The company's core offering, the Zeta Marketing Platform (ZMP), integrates identity data, artificial intelligence, and machine learning to predict consumer intent and deliver personalized marketing campaigns. Zeta's solutions span email, social media, web, chat, and connected TV, serving diverse industries such as retail, financial services, healthcare, and automotive. In addition to the ZMP, the company provides the Zeta Consumer Data Platform (CDP+) and a Demand Side Platform (DSP) to maximize paid media efficiency. By offering a unified suite of marketing tools, Zeta helps brands consolidate their technology vendors and improve customer engagement.
