Zalando SE is a European e-commerce company focused on fashion and lifestyle products. Founded in 2008 and headquartered in Berlin, Germany, the company operates a digital platform that connects over 60 million active customers with thousands of global and local fashion brands across more than 25 European markets. Zalando's business model is structured around two primary segments: Business-to-Consumer (B2C) and Business-to-Business (B2B). In its B2C segment, which accounts for approximately 92% of its €12.3 billion group revenue in 2025, Zalando operates as both a traditional online retailer—buying inventory wholesale and reselling it to consumers—and as a marketplace where partner brands can sell directly to customers. The B2C assortment spans apparel, footwear, accessories, designer goods, sports equipment, and beauty products. The B2B segment (representing approximately 8% of revenue) focuses on providing proprietary logistics, fulfillment, and e-commerce technology solutions to third-party brands and retailers. This includes ZEOS (Zalando E-commerce Operating System) Fulfillment and the SCAYLE enterprise commerce platform, which enable partners to manage their multi-channel sales and logistics across Europe. Geographically, Zalando's footprint is entirely European, with a particularly strong presence in the DACH region (Germany, Austria, Switzerland) alongside operations in the UK, Nordics, Southern Europe, and Eastern Europe. The company's competitive position is underpinned by its extensive localized logistics network, localized payment and delivery options, and a growing emphasis on artificial intelligence to enhance customer personalization and size recommendations.
