Zillow Group, Inc. is a digital real estate marketplace that operates a suite of brands including Zillow, Trulia, StreetEasy, and HotPads. The company's platform offers an extensive database of homes for sale and rent, alongside tools like the Zestimate, which provides automated property valuations. Zillow's business is organized into three main segments: Residential, which includes its Premier Agent advertising and lead-generation services; Rentals, which offers advertising for property managers and landlords; and Mortgages, which provides home financing solutions through Zillow Home Loans. The company primarily serves the United States market and derives the bulk of its revenue from real estate professionals paying for exposure to its large consumer audience. In recent years, Zillow has focused on integrating transaction services, such as mortgages and closing services, directly into its platform.
