Westrock Coffee Company operates as a leading integrated provider of beverage solutions, specializing in coffee, tea, flavors, extracts, and ingredients. The company's business model spans the entire supply chain, from sourcing green coffee and tea from 35 origin countries to product development, roasting, manufacturing, and packaging. Westrock serves as the unseen manufacturer providing custom and private-label beverage programs to corporate customers across the retail, foodservice, restaurant, convenience store, travel center, and hospitality sectors.
The company operates through two primary reportable segments: Beverage Solutions and Sustainable Sourcing & Traceability (SS&T). The Beverage Solutions segment is the core driver of the business, generating approximately 77% of total revenue. This segment formulates and packages beverages in various formats, including branded and private-label coffee bags, fractional packs, single-serve cups, multi-serve bottles, and ready-to-drink (RTD) cans. The SS&T segment, which accounts for the remaining 23% of revenue, primarily deals with commodity contracts associated with the forward sales of green coffee and ensures a digitally traceable and ethically sourced supply chain.
Geographically, Westrock generates the vast majority of its revenue in the United States, though it maintains offices in 10 countries and distributes products globally. The company's competitive position is bolstered by its massive manufacturing infrastructure, including a major roast-to-RTD facility in Conway, Arkansas. By offering a comprehensive suite of services from crop to cup, Westrock Coffee has established itself as the largest custom coffee and tea provider to U.S. restaurants by volume.
