WD-40 Company operates primarily through its maintenance products segment, which accounts for approximately 97% of its total net sales. The company's core brand portfolio includes the iconic WD-40 Multi-Use Product, WD-40 Specialist, 3-IN-ONE, and GT85. While the company historically offered a broader range of homecare and cleaning brands such as 2000 Flushes, Spot Shot, and Lava, it has increasingly focused its strategic efforts on its high-margin maintenance products. WD-40 operates globally with geographic segments spanning the Americas, EMEA (Europe, Middle East, and Africa), and Asia-Pacific. The company leverages a global marketing and distribution network, selling its non-durable consumer goods through hardware stores, warehouse clubs, grocery stores, automotive parts retailers, and e-commerce channels.
