Viaplay Group AB is a Swedish media and entertainment company that primarily operates the Viaplay video streaming service. The company provides a mix of premium live sports, original series, and international films to subscribers in the Nordic region and the Netherlands. In addition to its direct-to-consumer streaming platform, Viaplay Group operates advertising-funded television and radio channels and produces original content through Viaplay Studios. Following a major strategic restructuring in 2023 and 2024, the company exited several international markets, including the US, UK, and Baltics, to refocus on its core Nordic and Dutch operations, as well as its Viaplay Select content syndication business. The company's sports rights portfolio includes major properties such as the English Premier League, Formula 1, and NHL in select markets. Viaplay Group was formed as a spin-off from Modern Times Group (MTG) and rebranded from Nordic Entertainment Group (NENT) in 2022.
