Founded in 1919, Van de Velde N.V. produces and distributes luxury intimate apparel and swimwear. The company operates through two main business segments: Business-to-Business (B2B), which handles wholesale distribution to independent boutiques, department stores, and e-tailers, and Direct-to-Consumer (D2C), which encompasses its own retail network and e-commerce platforms. Its brand portfolio includes PrimaDonna, Marie Jo, and Sarda, alongside retail concepts such as Rigby & Peller and Lincherie. While headquartered and designing its collections in Belgium, the company's manufacturing activities primarily take place in Tunisia and China. The B2B segment accounts for the majority of the company's revenue, reflecting its strong reliance on wholesale partnerships.
