Univest Financial Corporation operates as a diversified financial services provider, functioning primarily as the bank holding company for Univest Bank and Trust Co. The company's business model is structured around three core segments: Banking, Wealth Management, and Insurance. The Banking segment, which generates the majority of the company's revenue through net interest income, offers traditional deposit products, commercial and residential real estate loans, commercial and industrial loans, and equipment lease financing. The Wealth Management division provides investment advisory, financial planning, trust, and brokerage services, managing billions in assets under management and supervision. The Insurance segment operates as a full-service brokerage agency offering commercial property and casualty insurance, employee benefits, and personal insurance lines. Geographically, Univest focuses its operations in the Mid-Atlantic region, with a strong presence in eastern and central Pennsylvania, as well as parts of New Jersey and Maryland. The company's competitive position is bolstered by its long-standing community ties dating back to 1876 and its diversified revenue streams, which help mitigate the cyclicality of traditional banking operations.