Ulta Beauty, Inc. operates as a leading specialty beauty retailer, providing a comprehensive shopping experience for beauty consumers. The company's product portfolio spans over 25,000 items from hundreds of established and emerging brands, covering cosmetics, skincare, haircare, and fragrances. In addition to retail merchandise, Ulta features full-service salons in its stores, offering hair, skin, and makeup services. The business generates the majority of its revenue from cosmetics and skincare, supported by a highly successful customer loyalty program. While primarily focused on the United States market with over 1,400 locations, the company has expanded its footprint internationally through joint ventures and acquisitions.
