Under Armour, Inc. operates globally, with its primary geographic segments being North America, EMEA, Asia-Pacific, and Latin America. The company's product portfolio is heavily weighted toward performance apparel, which accounts for approximately two-thirds of its net revenues, followed by footwear and accessories. Under Armour sells its products through a mix of wholesale channels and direct-to-consumer avenues, including owned Brand and Factory House stores and e-commerce platforms. The brand maintains a strong presence in professional and collegiate sports through various sponsorships and licensing agreements. Its competitive position is anchored in its technical fabric innovations, such as HeatGear and ColdGear, which cater to athletes and active consumers.
