Founded in 1991 and headquartered in Amsterdam, TomTom N.V. operates primarily through two business segments: Location Technology and Consumer. The Location Technology segment, which accounts for approximately 87% of total revenue, serves automotive OEMs and enterprise customers with application-ready maps, routing APIs, and advanced driver-assistance systems (ADAS) data. The legacy Consumer segment offers personal navigation devices and mobile applications, though it represents a declining portion of the business. Geographically, TomTom generates significant revenue across Europe and the Americas. The company competes with major players like HERE Technologies and Google Maps, distinguishing itself as an independent location technology specialist focused on scalable, AI-powered map creation and lane-level precision for automated driving.