TKO Group Holdings, Inc. is a premier sports and entertainment company formed in 2023 through the merger of the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), orchestrated by its controlling shareholder, Endeavor Group Holdings. The company operates primarily through three segments: UFC, WWE, and IMG. The UFC and WWE segments form the core of the business, generating revenue through the production and global distribution of live combat sports and scripted sports entertainment content. Key revenue streams include highly lucrative, long-term media rights agreements with major linear broadcasters and streaming platforms, live event ticket sales, site fees, sponsorships, and consumer product licensing. The IMG segment, integrated into TKO, operates as a global sports marketing agency and independent distributor of sports programming, while also providing premium experiential hospitality through its On Location business. TKO's business model is highly scalable, benefiting from the strong global brand equity of its properties, a dedicated year-round fan base, and the escalating premium placed on live sports content in the modern media landscape. The company maintains a massive geographic footprint, broadcasting its content to over 150 countries and hosting hundreds of live arena and stadium events annually across the globe.
