Founded in 1968, Synsam AB has grown into one of the largest optical chains in the Nordics, with a network of nearly 600 physical stores and a strong e-commerce presence. The company operates under the Synsam brand in Sweden, Norway, and Finland, and under the Profil Optik brand in Denmark and Iceland. Its product portfolio encompasses private label and branded frames, contact lenses, and hearing aids, complemented by clinical services such as eye examinations and hearing tests. A significant driver of Synsam's business is its recurring revenue model, with its eyewear subscription services accounting for more than half of its total net sales. The company has also focused on sustainability and reshoring initiatives, including establishing a production and innovation center in Sweden to manufacture its own eyewear lines.
