StubHub Holdings, Inc. is a global secondary ticketing marketplace that facilitates the buying and selling of tickets for a wide array of live events, such as concerts, sports, and theater performances. The company operates a two-sided platform that connects ticket buyers with sellers, generating revenue by charging fees to both parties on each transaction. StubHub does not hold ticket inventory itself; instead, it acts as an intermediary, providing a platform backed by its FanProtect Guarantee, which ensures buyers receive valid tickets or a refund.
The company operates primarily through two brands: StubHub, which focuses on the North American market, and viagogo, which serves international markets. Together, these platforms support transactions in over 45 currencies and 30 languages, reaching customers in more than 170 countries and territories. In 2024, StubHub reported $1.77 billion in revenue and $8.68 billion in Gross Transaction Value (GTV), with a blended take rate of approximately 20.4% derived from buyer fees (typically 10-15%) and seller fees (typically 5-10%). The company's business model relies on network effects, where a large inventory of tickets attracts more buyers, which in turn attracts more sellers.
