Sanlorenzo S.p.A. is a premier designer and builder of luxury yachts and superyachts, operating primarily in the ultra-high-end consumer discretionary market. The company's business model is based on a "Haute Couture" approach, building a limited number of highly customized vessels each year for ultra-high-net-worth individuals. Sanlorenzo operates through four main divisions: the Yacht Division, which produces composite yachts between 24 and 40 meters and accounts for approximately 57% of revenues; the Superyacht Division, which builds aluminum and steel superyachts over 40 meters (approx. 28%); the Bluegame Division, focusing on sport utility yachts under 24 meters (approx. 9%); and the Nautor Swan division, which manufactures luxury sailing yachts (approx. 4%). The company also generates revenue from after-sales services, including maintenance, refitting, and chartering. Geographically, Sanlorenzo has a global footprint, with Europe representing its largest market at over 45% of sales, followed by the Americas (approx. 20%), Italy, the Asia-Pacific region, and the Middle East and Africa. The company manufactures its vessels across multiple shipyards in Italy and distributes them through a mix of direct sales and a global network of brand representatives and dealers, recently bolstered in the APAC region by the acquisition of Simpson Marine.
