SkiStar AB is the leading operator of mountain resorts in Scandinavia, catering primarily to leisure travelers and families seeking winter sports and year-round active holidays. The company's operations are divided into three main segments: Operation of Mountain Resorts, Property Development & Exploitation, and Operation of Hotels. In addition to its core alpine skiing offerings, SkiStar provides a comprehensive ecosystem of guest services, including lodging, ski rentals, retail shops (SkiStarshop), and dining facilities. The company has also been expanding its summer activities, such as trail cycling and climbing parks, to build a year-round business model. SkiStar's property division develops and manages real estate, including a part-ownership in the Scandinavian Mountains Airport.