Senvest Capital Inc. operates as a holding company engaged in investment management and direct investing across public securities, private investments, and real estate. The company's core operations are driven by its New York-based subsidiary, Senvest Management, LLC, a registered investment advisor that employs a contrarian, value-based investment strategy. Senvest manages its proprietary capital alongside affiliated funds, primarily the Senvest Master Fund, L.P. and the Senvest Technology Partners Master Fund, L.P., which are consolidated into the company's financial statements. The firm's investment portfolio spans equities, derivatives, foreign currency instruments, and real estate holdings, with a significant focus on the United States and international markets. Revenue and comprehensive income are primarily generated through net changes in the fair value of its equity investments, dividend income, and interest income. Additionally, the company holds investments in various U.S. real estate investment trusts (REITs) and partnerships. Originally founded in 1968 as a distributor of anti-shoplifting products, Senvest has transformed into a dedicated asset management and proprietary investment firm.