Starbucks Corporation operates as the premier roaster, marketer, and retailer of specialty coffee globally, with a presence in over 80 markets. The company's business model relies on a mix of company-operated and licensed stores, which together generate the vast majority of its revenue. Starbucks offers a wide array of products, including handcrafted espresso beverages, cold blended drinks, premium teas, and complementary food items. In fiscal 2025, the company generated $37.2 billion in total net revenues. Geographically, the North America segment is the largest contributor, accounting for 74% of total revenues, followed by the International segment at 21%, and Channel Development at 5%. By operating model, company-operated stores are the primary revenue driver, representing 83% of total net revenues, while licensed stores and other channels make up the remainder. The Channel Development segment includes the sale of packaged coffee, ready-to-drink beverages, and other products outside of its retail stores, largely facilitated by the Global Coffee Alliance with Nestlé. Starbucks maintains a strong competitive position through its premium brand image, extensive global scale of over 40,000 stores, vertical integration in coffee sourcing, and a highly successful digital ecosystem centered around the Starbucks Rewards program.
