Founded in 1997, Sonic Automotive has grown into one of the largest automotive retailers in the U.S. The company operates through three primary business segments: Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment handles the sale of new and used cars, light trucks, and comprehensive fixed operations including maintenance, warranty repairs, and collision services. The EchoPark segment focuses exclusively on the pre-owned vehicle market, offering a unique, guest-centric buying experience across specialty retail locations. Additionally, the Powersports segment sells new and used motorcycles, personal watercraft, and all-terrain vehicles. Across all segments, Sonic Automotive arranges third-party financing, extended warranties, and insurance products, which contribute significantly to its overall profitability.
