RVRC Holding AB, operating under the brand name RevolutionRace, is a Swedish direct-to-consumer company that designs and sells outdoor apparel, footwear, and accessories. The company offers multifunctional clothing tailored for active lifestyles, including trousers, jackets, base layers, and specialized gear. RevolutionRace distinguishes itself by bypassing traditional retail intermediaries and selling its products exclusively through its proprietary online platform. This digital-first business model allows the company to maintain strict control over branding, pricing, and the customer experience while supporting high profit margins. Geographically, the company serves customers in approximately 40 countries, with a significant portion of its revenue generated outside the Nordics, particularly in the DACH region. The product portfolio is continuously expanded based on customer feedback, bridging the gap between everyday fashion and technical outdoor wear.
