Repay Holdings Corporation operates as an omni-channel payment technology provider, offering proprietary software that integrates directly into enterprise resource planning (ERP) and customer relationship management (CRM) systems. The company's business model is built around simplifying complex payment workflows and accelerating accounts receivable and payable processes. Repay operates through two primary segments: Consumer Payments and Business Payments. The Consumer Payments segment, which accounts for over 80% of total revenue, serves verticals such as personal loans, automotive loans, credit unions, mortgage servicing, and consumer healthcare. The Business Payments segment focuses on B2B transactions, offering accounts payable automation and virtual credit card processing for industries like retail automotive, education, and hospitality. Geographically, the company operates primarily within the United States. Its competitive position is strengthened by its deep integrations with over 280 software partners, creating high barriers to entry and sticky customer relationships in underserved, specialized markets.
