RH, formerly known as Restoration Hardware, is a premium home furnishings retailer and lifestyle brand. The company operates a curated ecosystem of products, places, services, and spaces, offering a comprehensive range of furniture, lighting, textiles, bathware, decor, and outdoor furnishings. RH's business model centers on its large-format Design Galleries, which serve as experiential retail spaces, often integrating hospitality elements such as restaurants and wine bars. The company also reaches customers through its comprehensive Sourcebooks (catalogs), e-commerce platforms, and interior design services.
RH operates primarily through two retail segments: the core RH Segment, which accounts for approximately 94% of total net revenues, and Waterworks, a premium bath and kitchen brand that contributes the remaining 6%. Geographically, the vast majority of RH's footprint is in North America, though the company is actively pursuing global expansion with new Design Galleries in the United Kingdom, Germany, Spain, and Belgium.
A distinctive characteristic of RH is its strategic shift from a traditional retailer to a lifestyle platform, which includes the development of RH Guesthouses and fully furnished residences. By blending retail with hospitality and interior design services, RH targets affluent consumers and trade professionals. The company's membership program, which offers set discounts across its product lines for an annual fee, drives significant customer loyalty and recurring revenue. Through its integrated supply chain and focus on proprietary collections, RH maintains a strong competitive position in the high-end home furnishings market.
