The RealReal, Inc. operates an online marketplace for authenticated, resale luxury goods. The company provides a platform for consumers to buy and sell pre-owned luxury items across categories such as women's and men's fashion, fine jewelry, watches, art, and home decor. It distinguishes itself through a rigorous, expert-led authentication process that utilizes in-house gemologists, horologists, and brand authenticators to verify every item. The company manages the entire consignment process for sellers, including photography, pricing, and shipping, leveraging proprietary technology and artificial intelligence to optimize sales velocity. In addition to its digital platform and mobile application, The RealReal operates physical retail stores and neighborhood consignment offices across the United States. By extending the lifecycle of luxury goods, the company positions itself as a key player in the circular economy and sustainable fashion movement.
