Founded in 1989 through the merger of three Danish breweries, Royal Unibrew has grown into a leading regional beverage player. The company's proprietary brand portfolio includes well-known regional beers such as Faxe, Ceres, Thor, and Lapin Kulta, alongside soft drinks like Faxe Kondi and Cido juices. In addition to its own products, Royal Unibrew holds significant licensing and bottling agreements, acting as the PepsiCo bottler for markets including Denmark, Finland, the Benelux region, and the Baltics, as well as Heineken's partner in the Nordics. The business is geographically segmented into Western Europe, the Baltic Sea region, and International markets, exporting to over 70 countries. Through strategic acquisitions, including Vrumona and Solera Beverage Group, the company has continuously diversified its product mix across alcoholic and non-alcoholic categories.