RB Global, Inc. is a premier global marketplace operator specializing in the auction and disposition of commercial assets, heavy equipment, and vehicles. The company's business model centers on providing end-to-end transaction solutions, generating revenue primarily through service fees, commissions, and buyer premiums, alongside direct inventory sales. RB Global operates through two main segments: Automotive, driven by the 2023 acquisition of IAA (a leading salvage auto auction platform), and Commercial Construction and Transportation, driven by the legacy Ritchie Bros. brand. The company serves a diverse B2B customer base, including fleet owners, contractors, dealers, and insurance companies, offering both unreserved onsite auctions and digital marketplace formats. In addition to its core auction services, RB Global provides value-added ancillary services such as title processing, transportation, financing, and data intelligence through brands like Rouse Services, SmartEquip, and VeriTread. Geographically, the company operates globally with a dominant footprint in North America. RB Global's competitive position is fortified by its massive buyer network, comprehensive omnichannel platform, and the scale of its operations, which create strong network effects in the fragmented asset disposition industry.
