LiveRamp Holdings, Inc. operates an enterprise data connectivity platform that serves advertisers, agencies, publishers, and technology providers globally. The company's core offerings include data onboarding, which securely matches offline customer records to online identifiers, and identity resolution services that create unified customer profiles. LiveRamp generates the majority of its revenue through software-as-a-service (SaaS) subscriptions, supplemented by marketplace and usage-based fees. Originally founded in 1969 as Acxiom Corporation, the current legal entity rebranded to LiveRamp in 2018 following the divestiture of its legacy marketing services division. Today, the company acts as a neutral infrastructure layer in the digital advertising ecosystem, allowing brands to leverage first-party data and collaborate through data clean rooms without exposing raw personally identifiable information.
