Qfin Holdings, Inc. (formerly Qifu Technology, Inc. and 360 DigiTech, Inc.) operates a prominent digital consumer finance and credit-tech platform in China. The company's core business model revolves around matching underserved borrowers—including individual consumers and small and micro-enterprises (SMEs)—with a network of financial institution partners. Qfin leverages artificial intelligence, big data analytics, and proprietary credit assessment technologies to facilitate the entire loan lifecycle, from borrower acquisition and preliminary credit screening to fund matching and post-facilitation services.
The company generates revenue through a dual-model approach. Its credit-driven services, which account for the majority of its revenue (approximately 64.5%), involve loan facilitation where the company may take on some credit risk or provide guarantees. The remaining revenue (approximately 35.5%) comes from its capital-light platform services, which include loan facilitation without credit risk, referral services, and risk management software-as-a-service (SaaS) solutions provided to financial institutions. Geographically, Qfin's operations and revenue generation are concentrated entirely in the People's Republic of China. The company maintains a strong competitive position in China's rapidly evolving fintech and digital lending market by continuously investing in AI and machine learning to optimize customer acquisition, enhance risk assessment, and improve collection strategies for its institutional partners.
