Founded in 1982, Puuilo has grown from a small mobile hardware business into one of Finland's leading discount retailers. The company's product assortment spans approximately 30,000 SKUs across categories such as building materials, HVAC and electrical supplies, garden accessories, tools, and leisure goods. Puuilo operates a standardized big-box store format, typically located in retail parks outside city centers to ensure easy access and ample parking. While third-party brands make up the majority of its sales, the company is actively expanding its higher-margin private-label offerings. In addition to its physical footprint of over 50 stores, Puuilo maintains a growing e-commerce platform that supports its omnichannel strategy.
