Founded in 2012 and headquartered in New York City, Peloton operates at the intersection of hardware, software, and content production. The company generates revenue through two primary segments: Connected Fitness Products, which includes the sale of its proprietary exercise machines, and Subscription and Circulation, which provides users with access to its library of fitness classes. While the company initially relied heavily on hardware sales, its high-margin subscription segment now accounts for the majority of total revenue. Peloton produces its content in dedicated studios in New York and London and distributes its products primarily through direct-to-consumer e-commerce, physical retail showrooms, and select third-party retailers.
