Polestar Automotive Holding UK PLC is a premium electric vehicle (EV) manufacturer headquartered in Gothenburg, Sweden. Originally established as Volvo's performance tuning division, Polestar was repositioned as a standalone electric performance brand in 2017 and is jointly backed by Volvo Cars and Geely Holding Group. The company operates an asset-light business model, meaning it does not own its own manufacturing plants. Instead, it leverages the existing production infrastructure and supply chains of Volvo and Geely to manufacture its vehicles in facilities across China, the United States, and South Korea.
Polestar generates the vast majority of its revenue from the sale of battery electric vehicles (BEVs), with a growing lineup that includes the Polestar 2 fastback, the Polestar 3 SUV, and the Polestar 4 SUV coupe, alongside upcoming models like the Polestar 5 grand tourer. In addition to direct vehicle sales, the company earns supplementary revenue from vehicle leasing, software upgrades, performance-engineered kits, and the sale of regulatory carbon credits. Geographically, Europe is Polestar's largest market, accounting for approximately 78% of its retail sales volume, with significant contributions from the United Kingdom, Germany, and Sweden. The company also maintains a growing presence in North America and the Asia-Pacific region, including South Korea and Australia. Polestar is currently transitioning its sales strategy from a direct-to-consumer model to a more traditional dealer network to expand its global retail footprint and drive volume growth in a highly competitive EV market.
