Prudential Financial, Inc. is one of the world's largest diversified financial institutions, offering a comprehensive suite of insurance, investment management, and retirement solutions. The company operates through several primary segments: PGIM (its global investment management business), U.S. Businesses (which includes Retirement Strategies, Group Insurance, and Individual Life), and International Businesses (featuring its Life Planner and Gibraltar Life operations). Revenue is primarily generated from insurance premiums, asset management fees, policy charges, and net investment income from assets supporting customer liabilities.
PGIM, the company's asset management arm, manages over $1.5 trillion in assets across public fixed income, public equity, real estate, and private credit, serving both retail and institutional clients. The U.S. Businesses segment provides individual life insurance, group life and disability insurance, and retirement income products to plan sponsors and individuals. The International Businesses segment focuses heavily on the Japanese market, alongside expanding operations across other parts of Asia, Europe, and Latin America.
Prudential's competitive position is underpinned by its strong brand recognition, extensive proprietary and third-party distribution networks, and robust asset-liability management. By balancing its traditional life insurance and annuity offerings with a capital-light global asset management business, Prudential effectively serves the long-term financial security and wealth accumulation needs of millions of customers worldwide.