Pursuit Attractions and Hospitality, Inc. operates a vertically integrated portfolio of experiential travel assets, including lodging, food and beverage, retail, sightseeing, and ground transportation services. The company's operations are organized into regional collections, notably the Banff Jasper Collection, the Alaska Collection, the Glacier Park Collection, and international properties like the Sky Lagoon in Iceland and Tabacón Thermal Resort & Spa in Costa Rica. Pursuit focuses on high-barrier-to-entry leisure travel markets, offering integrated destination experiences. In December 2024, the company, then known as Viad Corp, sold its Global Experience Specialists (GES) business to Truelink Capital for $535 million, transforming into a standalone leisure and hospitality operator. Following the sale, the company rebranded to Pursuit Attractions and Hospitality, Inc. and began trading under the ticker PRSU on the New York Stock Exchange.
