Primerica, Inc. is a leading distributor of financial products focused on middle-income families in the United States and Canada. The company's business model relies on a massive multi-level marketing network of over 150,000 independent, life-licensed sales representatives who conduct personalized financial needs analyses for clients. Primerica operates primarily through two main segments: Term Life Insurance and Investment and Savings Products (ISP). The Term Life Insurance segment, which accounts for over 50% of the company's total revenues and earnings, involves underwriting and issuing term life policies directly to consumers. The ISP segment distributes third-party mutual funds, managed accounts, and annuities, generating revenue through sales-based commissions and asset-based fees. By focusing exclusively on the often-underserved middle-income demographic and utilizing an entrepreneurial, commission-based sales force, Primerica has grown to become one of the largest issuers of term life insurance in North America. The company also offers ancillary services such as auto and home insurance distribution and credit monitoring through its Corporate and Other Distributed Products segment.
