Pandora A/S is a global jewelry brand that designs, manufactures, and markets hand-finished contemporary jewelry. The company is widely recognized for its customizable charm bracelets, as well as a broad portfolio of rings, earrings, necklaces, and pendants. Headquartered in Copenhagen, Denmark, Pandora operates a vertically integrated business model, with its primary crafting facilities located in Thailand. The company distributes its products in over 100 countries through more than 6,700 points of sale, including approximately 2,800 concept stores that are a mix of owned and franchised locations. In addition to its core sterling silver and gold collections, Pandora has expanded its offerings to include lab-grown diamonds and fashion-forward lines. The company is also notable for its sustainability initiatives, including a transition to using 100% recycled silver and gold in its manufacturing processes.
