Planet Fitness, Inc. operates through three primary business segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment generates revenue through royalties and fees from its extensive network of franchisee-owned clubs, while the Corporate-Owned segment manages company-operated locations. The Equipment segment drives revenue by selling fitness equipment directly to its franchisees. With over 2,700 locations across the U.S., Canada, Mexico, Australia, and other international markets, the company distinguishes itself by offering affordable memberships and a non-intimidating workout environment. Its strategic focus remains on expanding its franchise footprint and increasing digital engagement to drive membership growth.
