Plejd AB specializes in smart home technology with a primary focus on connected lighting systems and electrical infrastructure. The company's product ecosystem includes hardware devices such as smart pucks, LED drivers, and wireless switches, all of which can be configured and controlled via the proprietary Plejd mobile application. Unlike many direct-to-consumer smart home brands, Plejd distributes its products exclusively through electrical wholesalers and targets professional electricians for installation. This B2B2C distribution model ensures professional installation in both residential and commercial builds and renovations. While historically generating the majority of its revenue in Sweden and Norway, the company is actively expanding its geographic footprint into broader European markets including the Netherlands, Switzerland, and Germany.
