Founded in 1950 and headquartered in Atlanta, Georgia, PulteGroup operates primarily through two business segments: Homebuilding and Financial Services. The Homebuilding segment, which generates the vast majority of the company's revenue, focuses on the acquisition and development of residential land and the construction of homes for sale. The company markets its properties under several distinct brands, including Pulte Homes, Centex, Del Webb, DiVosta, American West, and John Wieland Homes and Neighborhoods, allowing it to target specific demographics such as entry-level buyers and retirees. Additionally, its Financial Services segment provides mortgage banking, title, and insurance agency operations to support its homebuyers. PulteGroup's geographic footprint is entirely domestic, with a significant presence in high-growth Sun Belt states as well as select coastal and Midwestern markets.
