Perion Network Ltd. operates at the intersection of digital advertising's demand and supply sides, offering AI-driven solutions to optimize ad spend and performance. The company's core offering, Perion One, supports high-impact creative formats and real-time media execution across connected TV, digital out-of-home, video, and retail media environments. Additionally, Perion provides search monetization solutions through its CodeFuel division, which partners with Microsoft Bing to deliver algorithmic search results and sponsored listings. The company has expanded its geographic footprint and technological capabilities through strategic acquisitions, including the DOOH platform Hivestack and the AI optimization firm Greenbids. Perion serves a global client base, with a significant portion of its revenue generated in the United States.