Pepco Group N.V. is a pan-European discount variety retailer that operates over 4,800 stores across 19 countries. The company trades under the Pepco, Poundland, and Dealz brands, offering affordable apparel, household goods, toys, and fast-moving consumer goods. Its flagship brand, Pepco, accounts for the vast majority of group revenue and focuses on clothing for the whole family and general merchandise. The Poundland and Dealz formats specialize more heavily in fast-moving consumer goods (FMCG), though the company is strategically exiting the Dealz FMCG business. The group maintains a vertically integrated supply chain through Pepco Global Sourcing (PGS), which provides direct product sourcing and development from offices in South and East Asia. Pepco Group primarily targets budget-conscious consumers in Central and Eastern Europe, with a growing footprint in Western European markets.
