Banzai International, Inc.

Banzai International, Inc. operates as a marketing technology (MarTech) provider, delivering a suite of software-as-a-service (SaaS) solutions tailored for marketing and sales professionals. The company's core business model revolves around offering AI-enabled tools that facilitate customer acquisition, engagement, and analytics. Banzai's platform integrates various sub-scale MarTech products to help businesses of all sizes streamline their marketing efforts and improve event return on investment (ROI). The company operates through three primary segments: Banzai Operating Co., OpenReel, and Vidello. These segments collectively provide solutions such as webinar hosting, digital engagement software, and video production and editing capabilities. Geographically, Banzai primarily serves customers in the United States, boasting a client roster that includes major enterprises like Amazon, Dell, and Salesforce. In a highly fragmented MarTech industry, Banzai distinguishes itself by consolidating mission-critical marketing tools into a seamlessly integrated platform, aiming to drive growth through customer expansion and cross-selling opportunities. The company became public via a business combination with the special purpose acquisition company (SPAC) 7GC & Co. Holdings Inc. in December 2023.