Proact IT Group AB is a leading European specialist in data and information management, focusing on cloud services and data centre solutions. The company's business model combines the sale of integrated hardware and software systems with a growing portfolio of recurring IT services. Revenue is primarily generated through two main streams: System Sales (approximately 55% of total revenue), which involves the distribution and integration of third-party hardware and software, and Service Operations (approximately 45%), which includes support services, managed cloud services, and IT consulting. Proact operates across multiple European countries, with its core markets being the Nordics, Baltics, the UK, and the Netherlands. The company serves large and medium-sized enterprises as well as public sector organizations, providing infrastructure-as-a-service (IaaS), backup-as-a-service (BaaS), and disaster recovery solutions. Its competitive position is strengthened by strategic partnerships with major technology vendors like NetApp, Dell Technologies, and VMware, allowing Proact to deliver tailored, vendor-independent hybrid cloud and cybersecurity solutions.
