On Holding AG is a Swiss athletic sportswear company that designs and distributes premium performance footwear, apparel, and accessories. Founded in 2010, the company is best known for its proprietary CloudTec cushioning technology and its strong presence in the global running shoe market. On operates worldwide, with the Americas representing its largest market, followed by EMEA and the Asia-Pacific region. The company sells its products through a hybrid distribution model that includes a growing direct-to-consumer (DTC) channel—comprising its e-commerce platform and flagship retail stores—and a broad wholesale network of premium retail partners. While footwear remains the core of its business, accounting for the vast majority of its revenue, On has been actively expanding its technical apparel and accessories lines. The brand has also broadened its focus beyond running to include outdoor, training, and tennis categories.
