ODDITY Tech Ltd. operates at the intersection of technology and consumer goods, leveraging proprietary artificial intelligence, machine learning, and computer vision to disrupt the traditional beauty and wellness markets. The company's core brands include IL MAKIAGE, which offers personalized makeup and skincare products, and SpoiledChild, which focuses on hair care, skin care, and wellness supplements. ODDITY utilizes its PowerMatch technology to match consumers with customized products online, bypassing traditional brick-and-mortar retail channels. The company also operates ODDITY LABS, a biotechnology research center focused on AI-based molecule discovery for developing novel cosmetic and wellness ingredients. Headquartered in Tel Aviv, Israel, with additional operations in New York, the company generates the majority of its revenue from the North American market.
