Founded in 2004, ServiceNow initially focused on IT service management (ITSM) before expanding its cloud computing platform to encompass a wide array of enterprise functions. The company's product portfolio is organized into four primary areas: Technology (IT operations, asset management, and security), Customer Relationship Management (CRM) and Industry solutions, Core Business (HR and workplace service delivery), and Creator workflows for custom application development. Its core offering, the Now Platform, integrates artificial intelligence, machine learning, and data analytics to streamline complex business processes and enhance productivity across departments. ServiceNow generates the vast majority of its revenue from subscriptions and serves diverse sectors including government, financial services, healthcare, telecommunications, and manufacturing. The company has increasingly focused on AI monetization through its "Now Assist" suite and strategic partnerships with major technology firms. Operating globally, ServiceNow maintains a strong competitive position as a foundational infrastructure layer for enterprise digital transformation.
