NOBA Bank Group AB (publ) is a prominent Nordic specialist bank that focuses on consumer lending and niche financial services. The company operates primarily through four brands: Nordax Bank, Bank Norwegian, Svensk Hypotekspension, and DBT. NOBA's business model is centered on providing financial products to customers who may fall outside the traditional framework of major banks. Its revenue is predominantly generated from net interest income and fees associated with its lending portfolio. As of 2024, unsecured private loans accounted for approximately 61% of the company's adjusted core operating profit, while credit cards contributed 25%, and secured offerings (including specialist and equity release mortgages) made up the remaining 14%. The bank funds its lending activities largely through retail deposits, holding over SEK 113 billion in savings accounts. Geographically, NOBA serves over two million customers across Sweden, Norway, Finland, Denmark, Germany, Spain, Ireland, and the Netherlands. The company expanded its footprint significantly through the acquisitions of Svensk Hypotekspension in 2019, Bank Norwegian in 2021, and DBT Capital in 2026, which added SME lending to its portfolio.
