NIQ Global Intelligence plc operates as a premier provider of market measurement and consumer analytics, serving the fast-moving consumer goods (FMCG), technology, and durables sectors. The company's core offering, The NIQ Ecosystem, leverages artificial intelligence to harmonize global shopping data, generating proprietary reference data and metadata. Its business segments include Intelligence (consumer measurement) and Activation (consumer analytics), which help clients optimize product innovation, media planning, and retail execution. Operating across the Americas, EMEA, and APAC regions, NIQ covers approximately 85% of the global population and tracks trillions of dollars in consumer spending. Originally carved out from Nielsen Holdings in 2021 and later merged with GfK in 2023, the company went public as an independent entity in 2025.
