NIP Group Inc. is a diversified digital entertainment and infrastructure company that operates at the intersection of competitive esports, talent management, and cryptocurrency mining. The company was formed through the 2023 merger of the Swedish esports organization Ninjas in Pyjamas and the Chinese digital sports group ESV5 (which includes eStar Gaming). NIP Group fields professional esports teams across major titles such as Counter-Strike 2, League of Legends, Honor of Kings, and Rainbow Six Siege.
The company's revenue is primarily driven by its entertainment operations, which include talent management (representing approximately 50% of 2025 revenue), event production (25%), and esports team operations (9%). Its talent management division represents thousands of influencers and streamers across platforms like Douyu and TikTok. In 2025, NIP Group strategically diversified its business model by establishing a Mining and Digital Assets Division, acquiring significant Bitcoin mining capacity. This digital infrastructure segment quickly grew to account for roughly 16% of the company's total revenue, generating over $14 million in its first three months of operation. Headquartered in Abu Dhabi, United Arab Emirates, with operational hubs in Stockholm, Shenzhen, and São Paulo, NIP Group leverages its global footprint to bridge European esports heritage with Asian market access while expanding into high-performance computing.
