Natural Grocers by Vitamin Cottage, Inc. operates as a specialty retailer of natural and organic groceries and dietary supplements. The company's product assortment includes organic produce, private-label bulk foods, dry and frozen groceries, meats, dairy, baked goods, and a comprehensive selection of vitamins and body care products. Operating a smaller-store format of approximately 11,000 square feet, the company maintains a footprint of over 160 locations primarily in the western and central United States. Natural Grocers enforces strict quality standards, prohibiting artificial flavors, colors, preservatives, and hydrogenated oils from its shelves. In addition to its retail operations, the company provides extensive free nutrition education programs and health coaching to its communities.