Nabors Industries Ltd. is a global provider of drilling technology and contract drilling services for the energy industry. The company's core business model revolves around owning and operating one of the world's largest fleets of land-based drilling rigs, as well as providing offshore platform rigs. Nabors generates revenue primarily by contracting its drilling rigs and crews to exploration and production companies, charging dayrates for its services.
The company operates through four main segments: International Drilling, U.S. Drilling, Drilling Solutions, and Rig Technologies. International Drilling is the largest revenue contributor, accounting for over 50% of total revenue, with a significant presence in the Middle East (notably through its SANAD joint venture in Saudi Arabia) and Latin America. The U.S. Drilling segment contributes approximately 30% of revenue, operating across the Lower 48 states, Alaska, and the Gulf of Mexico. The Drilling Solutions segment provides proprietary performance software, automated steering systems, and wellbore placement technologies. The Rig Technologies segment manufactures and sells drilling-related equipment such as top drives, catwalks, and robotic systems under the Canrig brand.
Nabors' competitive position is supported by its focus on technological integration, digitalization, and automation. The company has invested in upgrading its fleet to alternating current (AC) rigs and integrating data analytics and robotics into its operations. This technology-driven approach allows Nabors to offer integrated well construction solutions that improve drilling efficiency and safety, distinguishing it from traditional pure-play drilling contractors.