Musti Group plc is the largest pet care retailer in the Nordic region, operating under well-known brands such as Musti ja Mirri in Finland, Arken Zoo in Sweden, and Musti in Norway. The company's business model is built on an omnichannel approach, combining a dense network of over 340 physical stores with a strong e-commerce presence. Musti Group's revenue is primarily generated from the sale of pet food, which provides a resilient and recurring revenue stream, alongside pet accessories, toys, and health products. The company also offers a growing suite of pet care services, including grooming, puppy training, and veterinary services, which help drive foot traffic and customer loyalty. Geographically, Finland and Sweden are its largest markets, contributing approximately 45% and 40% of net sales respectively, with Norway accounting for the remainder. Musti Group differentiates itself through its expert advice, high-quality curated assortment (including a high share of own and exclusive brands), and a highly engaged customer loyalty program that boasts over 1.5 million active members.
